Ted Baker fashion is founded in 1988 in Glasgow as a
shirt specialist; it quickly became the place to buy some of the very best men's shirts around. Due to the limited funding in the beginning,
Ted Baker didn't rely on advertising to expand customer based, but rather on
word of mouth.
Ted Baker has been focusing on quality, attention to detail and as a creation of Great Britain fashion, the brand carries a quirky sense of humor, which gained the title of "
No Ordinary Designer Label". Everything with Ted Baker logo on has his personality woven through, from head to toe, inside and out. Ted Baker is one of the only brands to be built into an international designer label without a single advertising campaign. Its innovative but quirky marketing has pleased many with the unique but consistent & fun manner.
Today,
Ted Baker clothes offers a wide range of collections: Ted Baker Menswear, Ted Baker Womenswear, Ted Baker Kidswear, Accessories, Frangrance, Skinwear,
Ted Baker Footwear, Eyewear and
Ted Baker watches. Ted Baker also released two branded mobile phones in the UK, together with Samsung and HTC. Ted Baker was also featured in the 21st James Bond film Casino Royale.
Ted Baker is known and famous as one of the fastest-growing leading lifestyle brands in the UK, offering the best of British style with a quirky twist, which gained the brand tons of fans around the globe. Ted has stores in the UK, the USA and present in leading department stores worldwide.