French Connection (also known as fcuk), is a UK-based global retailer and wholesaler of men and women fashion clothing and accessories. The company was founded in 1972 by Chairman and Chief Executive Stephen Marks in London.
brand proudly offers a fashion-forward range of quality products at affordable prices. The brand's main targets are age 18-35 years old, men and women, the products range from underwear to outerwear, casual wear to suits, dresses, shoes, denim, accessories and kid's wear; with the licensees, French Connection also offers jewelry, eye-wear, fragrance and more collections.
's success has been based on design quality and innovative fashion, aggressive approach in market entry and expanding strategy, resulting in one of the most highly recognized and respected clothing brands in the UK and around the world. Everyone in the company regards the products as the core element of the business and the company's ability to produce fashionable clothes matching customers' expectation has been and continues to be, the key to French Connection's success. The brand has broad global reach, operating in over 30 countries through more than 1,000 stockiest and with total worldwide retail sales of branded product of over £450million, from various business models.
Since 1997, French Connection
started using fcuk in its series of communication and advertisement, which has created buzz, controversy, law suit and business rejections in some countries. From 2005, French Connection began to reduce fcuk's profiles in both shops and communication advertisings and has operated mostly as French Connection since.
has been loved and worn by a lot of celebrities - Jessica Alba, Kate Middleton, Olivia Palermo, Mollie King, Michelle Trachtenberg, the Olsen twins and more.